Brand Narratives & Storytelling Strategies

At SJR, we define and shape best-in-class brand narratives that allow companies to stand out and connect with their audiences. An effective brand narrative clearly communicates a company’s purpose, values, and personality across marketing campaigns and is woven through all touchpoints for consistency. Our storytelling strategies always ladder back up to a company’s business objectives.

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Let’s talk about working together. We’d love to help shape and share your unique story.

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We leverage our journalistic mindset and creative intelligence to craft relatable, engaging stories that bring brands to life, evoking emotions and resonating with target audiences.

Brand narratives can be expressed through

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Origin stories

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Highlight reels

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Customer journeys

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Case studies

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Other innovative formats

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Powerful brand storytelling is both a science and an art

We have proprietary AI-powered tools for identifying audience needs, and we use that data to shape and refine brand narratives and content.