News - Group SJR

The Newsroom

For a sense of how we think and what we believe, check out latest insights and our uncommon thinking.

3 Min Read | Strategy

Unlocking AI’s True Potential To Generate New Experiences

3 Min Read | Strategy

The newer, subtler AI revolution is already arriving—and it’s one that brands absolutely cannot afford to ignore.

Most clicks

5 Min Read | Creative

Can AI make designers better, or does it make them want to chop their arms off?

5 Min Read | Storytelling

Humans vs. Machines: An Interactive Quiz and Analysis

3 Min Read | Strategy

What the AI Search Wars Mean for Brands

3 Min Read | Strategy

Search Is Broken; Conversational Content Will Save It

5 Min Read | Strategy

Is Your Newsroom Working for You? Take the SJR assessment

illustration of a PDF Report on a stage with a spotlight

3 Min Read | Strategy

Don’t just PDF that report, make it the MVP of your content ecosystem

3 Min Read | Strategy

Search Is Broken; Conversational Content Will Save It

5 Min Read | Strategy

Is Your Newsroom Working for You? Take the SJR assessment

3 Min Read | Strategy

Don’t just PDF that report, make it the MVP of your content ecosystem

Most clicks

5 Min Read | Creative

Can AI make designers better, or does it make them want to chop their arms off?

5 Min Read | Storytelling

Humans vs. Machines: An Interactive Quiz and Analysis

3 Min Read | Strategy

What the AI Search Wars Mean for Brands

Use the filter to home in on the stories and insights you're looking for.

Filter

Search bar surrounded by floating gradient squares

3 Min Read | Strategy

What the AI Search Wars Mean for Brands

Image of a man's face distorted with squares and pixels.

3 Min Read | Storytelling

Trust is everything. How can you earn it?

Illustration of a horse pushing a cart with a large dollar sign

3 Min Read | Strategy

Putting the (Paid) Cart Before the (Content) Horse

3 Min Read | Industry Insights

Hi there, finance industry, let’s chat about your tone of voice.

3 Min Read | Strategy

The Many Hats of the B2B CMO

Illustration of a miniature human standing in an opening laptop with a colorful glowing screen

2 Min Read | Strategy

Unlocking the Power of Emotion in B2B Marketing

Forbes Spotlight

A New Era Of Personalization: AI Is The Key To Uncovering Customer Intent

VIEW

illustration of a hammer laying next to a glass case containing a brain

3 Min Read | Strategy

Unleashing Creativity: Why B2B Marketing Needs to Have More Fun and Take Risks

3 Min Read | Strategy

The key to a successful medtech communication strategy?

3 Min Read | Strategy

One writer does not make a newsroom

5 Min Read | Strategy

Marketers, it’s time to go to Hollywood

2 Min Read | Strategy

Group SJR Wins a Webby Award for Our Work with Spotify’s Wrapped Campaign

2 Min Read | Strategy