Chucky

NBC Universal:

Chucky Season 2

Always-On Social Media
Strategy
Design
Live Event Coverage
Community Management
AR Filters

For years, we’ve brought NBCU programming to life on social media. Working on various networks, including E! Entertainment, Oxygen, and USA Network across a range of shows from the People’s Choice Awards to Chucky to CrimeCon and more. Most recently, we’ve given Chucky a place to play, with a voice as sharp as the knife he wields.

From engaging with Adele and Cardi B, to starting a viral Twitter war with Universal Pictures’ newest killer doll, M3GAN, our ability to identify and stay ahead of trends allowed us to activate not only the existing Child’s Play franchise fandom, but the pop-culture obsessed internet as a whole.

The second season of Chucky saw major success across all platforms. The SJR team utilized every social media tool available, activating several brand and press partnerships, attending and covering live events, reaching fans beyond the horror genre and entertaining the masses with engaging, eye-catching creative.

With a franchise as old as an elder millennial, you’d think Chucky might be past his prime, but you know what they say, “You just can’t keep a good guy down.”

Always-On Social Media
Strategy
Design
Live Event Coverage
Community Management
AR Filters

Premiere Nights

Each episode was an event, and as such, was promoted with eye-catching graphics hinting what was to come. The posters garnered 1.1M impressions and 215k engagements on Instagram alone.

Real Time Content

Part of making Chucky relatable was our ability to jump on trending topics quickly – real time content garnered up to 40% higher impressions and up to 96% higher engagement.

Stickers

What fun is an Instagram Story without stickers? Our team created a series of Chucky and Tiffany Valentine stickers for season 2, with over 1M views on GIPHY.

TikTok, Newly Activated

In two short months, Chucky’s newly-launched account gained 1M followers and 86.2M video views. Our approach included highlighting the season’s best moments along with leveraging trending memes and sounds.

Events

SJR was on the ground at San Diego ComicCon, Chucky doll in hand, capturing content, posting in real-time and garnering 1.74M impressions on Instagram over just 3 days.