- Generative Experience (GX) Manager blends website content, conversation and machine learning to generate unique web pages for every visitor
- This first-to-market innovation is delivered through WPP Open and is part of WPP’s £250m annual investment in AI, data and technology
London, United Kingdom – September 24, 2024 – SJR unveils Generative Experience (GX) Manager, a first-to-market product that uses proprietary AI to turn static websites into dynamic conversion sites. GX Manager makes web pages intelligent and personalized to each visitor based on their real-time conversation and guides users down the sales funnel using machine learning.
GX Manager is available to all WPP clients through WPP Open, the company’s AI-driven operating system for marketing transformation.
Developed by SJR, WPP’s content technology agency, in partnership with its AI research lab, Satalia, GX Manager is more than just a website upgrade; it’s a paradigm shift in digital marketing. In a demo at WPP Converge, which brought WPP clients, partners and agencies together to explore the potential of AI and cutting-edge technologies, SJR Global CEO Selena Cameron showed how disrupting how we interact with digital information can improve the user journey and increase the efficacy of websites.
“Companies need to adapt their digital information strategy,” says Selena Cameron, Global CEO, SJR. “People have shifted from searching for information, where the onus is on the user to find what they need, to expecting answers. With GX Manager, visitors can get personalized responses to their specific questions in an intelligent interface that surfaces information that’s usually buried deep inside thousands of static web pages.”
Making digital information useful again
How it works: GX Manager is a context-aware large language model (LLM) that is meticulously trained by SJR’s human editors on a brand’s information, expertise, products and IP. Users no longer need to browse through pages and links on a brand’s website and are instead presented with content most relevant to their interests or needs as a result of their interactive conversation with GX Manager.
SJR set out to improve the spirit of a chatbot through a mix of generative AI, machine learning and human brainpower. Instead of chat and content being separate, GX Manager blends them to completely disrupt the customer experience of websites.
A better way to drive conversion
GX Manager renews the value and ROI potential of traditional websites while simultaneously addressing the challenges marketers face in driving conversion. The more visitors interact with the product, the more it understands them, and the more effectively it helps drive them down the funnel toward conversion, whether that’s making a purchase, generating a lead, booking a demo, downloading a white paper, or scheduling a meeting.
The solution’s intelligent back-end engine also reviews interactions and queries to identify content gaps, allowing companies to focus on production of content that drives business results. The management dashboard provides insights into audience personas, intent signals and new data on the unique information journeys associated with customer profiles.
“With so much information at everyone’s fingertips, our clients are looking to us to help them deliver more engaging and personalized online consumer experiences,” says Stephan Pretorius, Chief Technology Officer at WPP. “Generative Experience Manager enables us to create more interactive and adaptive ways for users to explore content, uncover information and shape their own journey through a brand’s online presence. As part of WPP Open, this is a great example of how WPP is investing in AI-powered innovation to help clients better connect with customers to drive further growth.”
Following the results of a successful pilot phase in the last 12 months, GX Manager is rolling out globally in 2025.
About SJR
SJR is WPP’s content technology agency that combines journalistic rigor, data expertise and creative intelligence to help companies tell stories that break through, build trust, and drive sales. To learn more, visit https://www.groupsjr.com/.
About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com
Contact:
Sabrina Hiller, SJR
sabrina.hiller@groupsjr.com
